End-to-End Design
of the Athlete Journey

In Person and Digital Running Analysis

Challenge

One of the most commercial companies in the world needed to build trust with runners, women and new runners in particular. NSRL Form is an altruistic project out to help funners improve performance and prevent injury. The challenge was building trust with those new to machine learning & making themselves vulnerable to be recorded.

One of the most commercial companies in the world needed to build trust with runners, women and new runners in particular. NSRL Form is an altruistic project out to help funners improve performance and prevent injury. The challenge was building trust with those new to machine learning & making themselves vulnerable to be recorded.

Methods

Conducted user research with a diverse set of runners: new to running, seasoned experts, diverse genders, class and race. The results were illuminating and was able to get the team (Exec, Science, Engineering & Service) on board with our priorities and approach. The approach was to humanize the science as much as possible, slow doesn and explain how the science impacts the advise.

Conducted user research with a diverse set of runners: new to running, seasoned experts, diverse genders, class and race. The results were illuminating and was able to get the team (Exec, Science, Engineering & Service) on board with our priorities and approach. The approach was to humanize the science as much as possible, slow doesn and explain how the science impacts the advise.

^ Created both consumer and back end applications, using the new component library. All are responsive.
^ Created a new report that timed with the service delivery. Added animations.
^ Created animating headers for the website so people get an idea of what to expect